Face Masks for Change

Coming together in support of racial equality

We are Better Together.

We've teamed up with our sister brand Aldo Shoes, to advance equality for Black Communities across North America.

No one should get off on the wrong foot in life because of racial discrimination, biases or inequalities. Let's create a brighter tomorrow together by celebrating our differences and uplifting our communities.

Join us in unmasking inequality to create the change we want to see in the world.

  • Unmask Inequality

    Aldo and Call It Spring will be donating 100% of the net proceeds from the sale of our face masks to support racial equality for Black and Indigenous Communities.

    Meet Our Change Partners

  • True North Aid

    True North Aid is dedicated to serving and supporting Northern Indigenous communities in Canada through practical humanitarian support.

  • Black Business and Professional Association

    BBPA's mission is to advance Canada’s Black communities by delivering programs that support business and professional excellence, higher education and economic development.

    Face Masks for Change: FAQs

    What is the contribution of donation for each face mask?
    For every face mask sold, ALDO and Call It Spring will donate 100% of the net proceeds to support racial equality for Black and Indigenous Communities in North America.

    What organizations will the proceeds go towards?
    Proceeds will be split equally amongst the Black Business and Professional Association (BBPA) and True North Aid (TNA). BBPA's mission is to advance Canada’s Black communities by delivering programs that support business and professional excellence, higher education and economic development; while True North Aid (TNA) is dedicated to serving and supporting Northern Indigenous communities in Canada through practical humanitarian support.

    Who is the Black Business and Professional Association?
    Founded in 1983, the BBPA is a non-profit, charitable organization that addresses equity and opportunity for the Black community in business, employment, education and economic development in Canada by delivering programs that support business and professional excellence, higher education and economic development. They look to encourage and support the pursuit of entrepreneurship, business, professional excellence, higher education and economic empowerment, to facilitate access to people and resources, to identify and reward excellence in achievement, to establish linkages and co-operate with other organizations on matters pertaining to business, education, economic development and community wellness and build cross-cultural understanding and promote equity.

    More Questions?